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Saturday, July 26, 2014

How Steve Jobs Blew Up the Rules of Branding | Entrepreneur.com

                                

...Apple blew up the rules of branding because Jobs simply didn't recognize them. He didn't follow the approved checklist, and he never did what he was supposed to do. He knew that someone else's success wouldn't be his own, not because of his ego, but because it's a fact that imitating others has never resulted in great successes...



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