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Sunday, July 13, 2014

Content Marketing may be the most useless, impractical, non-measureable term in Marketing.

                                         

A few weeks ago, Jay Izso asked myself and a few others the following questions:
1. What is the operational definition of content marketing? (so far I have found in the literature 11)
2. What is the operational definition of "quality content"? (must be measurable)
3. How does one measure in dollars the impact of content marketing in a cause and effect manner? (Cannot be correlation)
4. Might "content marketing" be the most useless, impractical, non-measurable term to this point in social media?
Great questions, right? Tough too, I thought. I actually needed a day to consider my responses, but the feedback was positive enough that it seemed worth it to share them with you...(continued...)
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