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I'm a Sales & Marketing professional with 25+ years experience - emphasis in the insurance industry, networking & social media marketing.
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Saturday, April 19, 2014
...'The key difference between making unexpected sales calls and cold calling is that when you're making unexpected sales calls, you actually know something about your prospect and can clearly demonstrate how you're bringing value to the conversation. What you really have to do now is warm up the conversation with research.
Linkedin is the single most powerful tool on the planet for doing effective pre-call research and for tapping into your existing relationships...'
'via Blog this'