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Saturday, March 22, 2014

Call-To-Action Buttons | Social Media Today

Call-To-Action Buttons | Social Media Today:

You may have noticed posts from brands in your News Feed with a nice little call-to-action button included in the post, under the link title and above the description. This is the result of one of Facebook’s latest features, a small change that could potentially make a big difference for brands.
Love them or hate them every social media marketer worth his/her salt understands the importance of the call-to-action. We know from testing that users are more likely to act on a post when prompted to do so, making the CTA a necessary evil when chasing the all important engagement metric.
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