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Wednesday, October 31, 2012

Sign Up, Log In, or Learn More | Solavei

Sign Up, Log In, or Learn More | Solavei:
I'm excited about Solavei - UNLIMITED 4G voice, text and data for $49, or free. You have the opportunity to earn real money when you share Solavei with others. Message me and I'll tell you how.
                                              

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Google and Direct Mail: Together at Last! | Maniac Marketing with Joy Gendusa

Google and Direct Mail: Together at Last! | Maniac Marketing with Joy Gendusa:

About 15 years ago, I created the direct-to-business owners postcard marketing industry, giving small businesses across the country access to the marketing advice and technology that big-time ad agencies were hoarding.

Today, I am proud to announce that PostcardMania is about to change the industry (and the way you market) once again!

Introducing Direct Mail 2.0!

                                             Direct Mail 2.0

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Tuesday, October 30, 2012

Is your environment negatively impacting you? BY JACK CANFIELD OCTOBER 29, 2012

“Environment is stronger than will power.”

—Guru Paramahansa Yogananda

The environments we live in—all nine of them—either inspire us or expire us. They facilitate our success or they detract from it. They energize us or they drain us. They relax us or they stress us out. The good news is that we have a lot of control over our environment.

For example, we can de-clutter our offices, create better filing systems, paint the walls, redecorate our rooms, clean out our garages, join health clubs, hire personal trainers, buy treadmills or free weights, join yoga classes, join mastermind groups, move to new areas, take walks in the park, schedule more time with friends, stop hanging out with negative people, hire coaches, hire financial planners, join investment clubs, feng shui our homes or subscribe to magazines that raise our spirits. It is true that our environments exert a lot of control over our feelings and behaviors, but it is also true that we have the power to create environments that positively impact us.

The only way you can transform an environment is to add something (a new person, a new piece of equipment, a new belief), delete something (a negative person, the TV from your bedroom, clutter, a self-limiting belief) or modify something (paint a room, set a boundary with a family member, change where you eat dinner).

As you review the nine environments, ask yourself “What could I add, delete or modify in each of these environments that would contribute to my success or enhance the quality of my life?” Usually we are unconscious of the effect our environments are having on us. Be aware of these environments and consciously design them to create and maintain the life you wish to experience.

Memetic. Ideas (opinions, concepts, thoughts, beliefs, paradigm, styles, usages); information/knowledge you receive (books, tapes, seminars, media, magazines, articles, TV, internet, radio); language patterns.
Body. Your physical body (hair, skin, nails, posture); health; your primary energy source (adrenaline vs. inspiration/choice).
Self/intangibles. Feelings, passions, values, skills and unique assets; heart gifts; amount of space in your life.
Nature. Life; the outdoors (parks, outdoor sporting events, camping, animals, the zoo); geographical location; the seasons.
Spiritual. Spirit/connection to God/the divine/higher power; spiritual practices (prayer, meditation).
Relationships. Family, friends, colleagues, neighbors; people you connect with on a daily basis; staff/assistants, mentors/coaches; pets.
Network. Customers/vendors; the Internet/web; “Six degrees of separation”; your communities (churches, dojos, schools, children’s sports teams, associations, charities, meetings, mastermind groups).
Financial. Money, investments, stocks, bonds, insurance; people who support your financial well being (CPAs, employers, lawyers, real estate attorneys, financial advisors); tools that support you in wealth (budgets, P&L statements, Quicken).
Physical. Home, office/desk; clutter; tools (phones, pagers, computers); possessions (cars, artwork, toys, boats, accessories); gym equipment, sounds.
So as not to become overwhelmed, start by picking three of the nine environments to actively change or modify. Once you see some results, work on from there. You will eventually discover that changing any one environment will begin to affect all the others—and your life.

Jack Canfield, America’s #1 Success Coach, is founder of the billion-dollar book brand Chicken Soup for the Soul© and a leading authority on Peak Performance and Life Success. If you're ready to jump-start your life, make more money, and have more fun and joy in all that you do, get your FREE success tips from Jack Canfield now at: www.FreeSuccessStrategies.com.

Tracking the Storm - Interactive Feature - NYTimes.com

Tracking the Storm - Interactive Feature - NYTimes.com:
Floodwaters rushed into the Brooklyn-Battery Tunnel.

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Essentials for Search Engine Optimization for Small Businesses

Monday, October 29, 2012

6 great ways to promote your event BY AMY MCILWAIN OCTOBER 28, 2012

As a financial advisor, you’re likely to face the day when you need to plan an event. Whether it’s a wine tasting, a holiday party, a financial seminar or a book launch party, here are six effective avenues for promoting your next event.

Landing page RSVP. Create a landing page with an RSVP form on it and direct people toward it. Provide details such as time, date, location, speakers, accommodations, maps and other pertinent information. Weave in calls to action and images to make it flow nicely.
Facebook. Create an event page with the details of your event, then invite people and see who is coming. Another creative way to market your event is to develop a cover page specifically promoting the event. This creates awareness for everyone who visits your page.
LinkedIn. A LinkedIn announcement is another great way to spread the message of your event. If you belong to a group on LinkedIn, go to “manage” and then “send announcement.” In the announcement, put all the details of your event and a link back to the main event webpage. (I suggest sending the announcement a few weeks in advance.)
Twitter. Twitter is another great platform to spread the word of your event. If you want to get PR coverage, consider @messaging local media outlets and news stations. You can also @message or direct message people you want to come or know about the event and keep people informed about new sponsors. Throughout the marketing process, ask people to re-tweet so the word can spread.
Create a # (hashtag). Another great strategy to take advantage of is the Twitter hashtag. To keep conversations about the event segmented and organized, create an event hashtag. For example, the LIMRA Social Media Conference’s hashtag was #LLSMC.
Blog. Write a post on your blog to announce the event, call for sponsorships and advertize speaking opportunities. Once you acquire speakers, follow up with guest posts by the speakers so your audience can get a good preview of the event.
No question, event planning can be challenging, but social media and other online marketing tools have made this process a whole lot easier.

Amy McIlwainAmy McIlwain
Amy McIlwain is a professional speaker on social media and president of Financial Social Media, an online marketing firm specializing in the financial industry. She can be reached through her website www.financialsocialmedia.com and on Facebook, LinkedIn and Twitter.

DAILY BOOST OF POSITIVITY

boost-energy.gifENERGY  October 29, 2012
When we are completely happy, we also feel that we have more energy. That can translate into more productive days and enjoyment of day-to-day activities. Conversely, continual unhappiness and longing to be happy drain us. Although pleasure can lighten unhappy moments, happiness is the result of long-term meaning. Whenever we engage in work that we really love to do, we will always lose track of time and feel an abundance of energy.

Saturday, October 27, 2012

Building a Successful Google Campaign from Scratch BY PERRY MARSHALL AND BRYAN TODD | August 7, 2012

                                          Building a Successful Google Campaign from Scratch


In their book, The Ultimate Guide to Google AdWords, 3rd Edition, authors Perry Marshall and Bryan Todd lay out the fundamentals of Google's pay-per-click advertising system and detail how businesses can build campaigns to increase search engine visibility, capture clicks and increase sales. In this edited excerpt, Marshall and Todd discuss how to determine which keywords can attract the highest number of potential customers.

What keywords will you use to reach your market? Answering that question the right way can spell the difference between your Google ad campaign's success and failure. Ultimately you're out to hunt down the top one or two keywords that will bring you the most paying customers, and tweak your entire sales process around that. That's what the most successful advertisers we know are doing now.

AdWords displays related sponsored listings along with unpaid listings that result from a Google search. One of its huge advantages is that it links you with people who are already sold on the concept that you are promoting. You don't have to talk them into anything -- they're already on Google looking for what you've got. You just need to figure out the keywords they use to describe what you offer so that you can connect with them.
To answer this question, you need to describe what you're promoting as clearly as possible -- and identify who wants to buy it, in other words, your ideal customer. Here are four tips that can help you get started building your own Google ad campaign.

1. Define your perfect customer. We recommend that you stop right now, pull out a piece of paper and write down a one-sentence description of your ultimate money-in-hand-and-ready-to-buy paying customer.

Those are the people who already know something about the type of product (or information) you sell or the service you offer. These people probably don't know about you, but they do know about your product. Often they have an immediate problem and have decided to go online looking for a solution. They may have already made up their mind about how they want to solve the problem. Now they're searching Google, trying to locate the product that fits their solution and then buy it.

Your description may look like one of these:

My best prospect is someone who already believes in non-pharmaceutical and natural remedies for migraines and is searching for the best one to buy.
My best prospect is someone who has already made up his or her mind to buy pottery via the web.
My best prospect already knows that pay-per-click management services exist and is proactively searching to hire one.
Keep your customer description in front of you as you go through the keyword search process.

2. Identify the keywords that potential customers are using to search for your products and services. Head to Google's keyword tool and enter some phrases that you think reflect customers who are in that mind-set.

Let's take the migraine example. A starter idea would be "natural migraine remedies," because that would seem to specify people who are looking for a "natural solution," something for "migraines" as opposed to more general issues, and "remedies" as opposed to facts or data or information.

Related: 5 Common SEO Mistakes and How to Avoid Them

Based on that search, Google gives a decent-sized list of keywords. We can now go through the list keyword by keyword and compare each to our written customer description, choose the keywords we feel are a fit and ignore the ones that aren't. You may end up with no more than one to two dozen keywords. That's perfectly fine.

3. Determine the number of people searching on those keywords. For your one to two dozen keywords, you can go with what Google's keyword tool has already told you. Or you can take each one and do a further keyword tool search on it and add in totals from other variations that you believe would fully match your written customer description. Consider search volume when choosing your top keyword or keywords.

4. Determine how much money advertisers are making off a keyword. You can judge this by how much the keyword costs. You're looking for the keywords where the money is. The market has its own way of answering this. The maximum cost per click that people pay represents the upper limit of the money available in that market.

Head over to Google's traffic estimator to find this out. You can collect as many relevant keywords as you want, and then make an educated comparison to find the best fit for your customer profile. You're off to a great start when you've got 6 to 12 tightly matched groups of keywords. Ultimately, you're best off with a one, single bull's-eye keyword.

The most important thing to know about a Google campaign is that it's not a single technique or something that you set up once and forget about. The real power in Google AdWords comes from logging in every few days and making constant refinements that increase your traffic, two, five or even 10 times. The number of visitors grows even while your cost-per-click declines over time.


Perry Marshall and Bryan Todd are the authors of The Ultimate Guide to Google AdWords, 3rd Edition, published by Entrepreneur Press in 2012. Marshall is the founder of Perry S. Marshall & Associates, a Chicago-based company that consults with online and brick-and-mortar companies on generating sales leads and web traffic, and maximizing advertising results. Todd is an international marketing consultant and Google AdWords specialist based in Lincoln, Neb.

                                The Ultimate Guide to Google AdWords

8 year old covers Train, Hey Soul Sister!

Friday, October 26, 2012

Incredible (and freaky!) pumpkin carvings - SFGate

Incredible (and freaky!) pumpkin carvings - SFGate:
Ray Villafane creates incredible sculptures from ordinary pumpkins. / SF

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DAILY BOOST OF POSITIVITY

boost-persistence.gifPERSISTENCE  October 26, 2012
Persistence and determination together are omnipotent. You never fail unless you quit. Successful individuals have clearly defined game plans, which they review constantly. They know where they are going every day, every month, and every year. Things don't just happen in their lives; they make them happen. Don't let anything stand in your way. Your level of persistence in the face of adversity and disappointment will be a measure of belief in yourself. Associate with people who share your goals and work habits. You must follow the leaders who are the best at what they do.

Solavei: Aaron Olivarez - I Am Solavei

Aaron Olivarez, NHRA 2-time Division 2 Top Alcohol Champion, explains why he's excited to share Solavei with his fan base and how Solavei can affect millions of people in a positive way.
Visit: www.solavei.com/georgesbay
            

Solavei: Danny Gokey - I Am Solavei

Singer/Songwriter and American Idol Finalist Danny Gokey reveals how investing time in Solavei can bring some great rewards and why he's sharing Solavei with family and friends.
www.solavei.com/georgesbay
                

Solavei: Stephen Baldwin - I Am Solavei

Actor, producer and radio host Stephen Baldwin discusses the benefits of Solavei and why he's proud to be part of the company leading the way in the social commerce movement.
Http://www.solavei.com/georgesbay

           

Thursday, October 25, 2012

Solavei - Are You Ready for Free Mobile Service?

Solavei - Are You Ready for Free Mobile Service?:
Solavei offers unlimited Voice, Text and Data on a nationwide 4G network for only $49/mo. Now check this out -- Sign up for service before 10/31, activate in 30 days, and get the 1st month of service FREE! Bring your own phone & get your SIM card for free — you save $78! And if you sign up 3 people for service by 10/31, you get a 2nd month of service free! This offer ends 10/31-
 visit www.solavei.com/georgesbay 
                                                    

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8 Easy Tweaks to Win More Customers

Spend a few minutes a day on these simple activities and you can double or triple your win rate.

         
Contrary to popular belief, winning more customers need not be difficult or time consuming. These simple activities take a total of about 30 minutes a day but can double or even triple your win rate.

1. Solicit More Referrals

The easiest kind of customer to acquire is one who found out about you from an existing customer. Make a list of your current customers, contact one each day (by phone, email or texting) and ask if they know somebody who could use your products or services. If the answer is yes, ask the customer to make the introduction.
Time required: 10 minutes a day.

2. Prioritize Your Prospect List

Most lists of prospects (especially purchased ones) have "junk" contacts that are likely to be sales dead ends because the contact has the wrong job title or the company is in the wrong industry. Every second spent selling to such "prospects" is a second wasted, so only contact prospect who you're sure fit the right profile.
Time required: 15 minutes a month.

3. Shorten Your Messages

Most sales and marketing messages are too long. Effective sales message consist of two short sentences: 1) a statement of what your offering means to a customer, and 2) why your product is different from the competition. Make each sentence shorter by eliminating adjectives, adverbs, opinions and biz-blab.
Time required: 1 hour total (one time).

4. Research Your Competition

Unless you want to be consistently outsold, you'd best know as much (or more) about your competitors than your customers know.  Make it a daily habit to check the website of a competitor to see what's changed (new products, financial news, open job positions, etc.) Rotate through your list of competitors and you'll never be blindsided.
Time required: 5 minutes a day.

5. Improve Your Listening Skills

Whenever a customer is speaking, listen to what the customer is actually saying, rather than waiting to pounce on the first opening to pitch your offering. Think about what the customer just said, repeat it back in summary, then add your own opinion and observations. This is easily learned, but takes a little practice. 
Time required: 30 minutes (of practice) total.

6. Disqualify Leads More Quickly

Early in a customer conversation, don't look for signs that the prospect is interested.  Instead look for signs that the prospect won't buy. For example, ask "How will you handle this problem if you don't buy a solution?" A response like "We'd probably struggle along for a few more years" means you're wasting your time.
Time required: 1 minute per customer meeting.

7. Track Customer Milestones

Rather than tracking your own selling milestones, track the decisions that your customer must make in order to finally decide to buy. Arrange your schedule so that you provide the customer with what's needed to help the customer make the right decision. This is the opposite of the "hard sell" which always turns customers off.
Time required: 10 minutes a day.

8. Ritualize Your Follow-through

Many deals are lost simply because the seller dropped the ball. Whenever you make a commitment, log it in your schedule, and make certain that you do it, no matter what. Turn follow-through into your own personal religion, and your customers will gradually realize that you're always to be trusted.
Time required: 5 minutes a day.

Geoffrey James writes the Sales Source column on Inc.com, the world's most visited sales-oriented blog. His newly published book is Business to Business Selling: Power Words and Strategies From the World's Top Sales Experts. @Sales_Source

DAILY BOOST OF POSITIVITY

boost-selfevaluation2.gifSELF EVALUATION  October 25, 2012
Here are some strategic self-evaluation questions to which successful people always know the answers: 1) What is life's purpose for you? 2) What do you want out of life? 3) What makes you happy? 4) Can you overcome the competition? 5) How can you prepare yourself so that your goals prevail? If you answer these questions, pretty soon a clear picture of what you really want and are good at will begin to emerge. Then you'll be able to choose where you will go with your life and how you will get there.

Monday, October 22, 2012

Solavei - Great Service, Great Price, Great Opportunity

Solavei - Great Service, Great Price, Great Opportunity:
Solavei offers great mobile service at a great price - UNLIMITED 4G voice, text and data for only $49, or free. You have the opportunity to earn real money when you share Solavei with others. Watch this brief video to learn more about Solavei.
Visit: www.solavei.com/georgesbay
                                                

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Don’t sell your service, sell your smarts BY JEAN M. GIANFAGNA OCTOBER 21, 2012

Promoting a professional services firm is one of the most difficult challenges in marketing. Whether you’re selling legal services, marketing services, accounting, IT, insurance, benefits, payroll or consulting, it can be tough to create a marketing strategy that differentiates your company from everyone else who does what you do.

Here’s the usual approach: “We have great capabilities and we deliver great service.” No offense, but you must do these things or you wouldn’t still be in business. Plus, all your competitors are going to say the same thing.

Is that really what makes you stand out? Is that the real reason clients choose you over your competitors? I think not. In my experience as a marketing consultant, I have come to the conclusion that professional services firms can skip over most of the blather about what they do and how responsive they are.

The real value professional services firms sell is their expertise and their ability to use that expertise to solve clients’ problems. Here’s how to create a smart marketing strategy by selling your smarts.

Set your firm apart by showcasing what you know. The knowledge you bring to whatever problems you solve for clients is what makes your professional services firm different from everyone else’s. You’ve acquired that knowledge through your education and experience, which is uniquely yours. You want to build a marketing strategy around the value of your intellectual capital.

The first step is to focus. Do you have unique experience with a specific industry, challenge, application or situation that sets you apart? Are you an expert on this topic? Decide what you can talk about with credibility and authority.

Then, organize your content. What keeps your clients awake at night? Think about how to organize what you know into topics and content that will help prospects deal with everyday challenges or prepare for trends and issues impacting their businesses.

Finally, create the communication vehicles to share your knowledge. Here are some suggestions:

Blog. Blogging is the best way to regularly demonstrate your knowledge and your unique point of view.
Create case studies showing real-life solutions you’ve developed for clients’ problems.
Develop white papers that offer an in-depth assessment of a key issue your clients care about.
Be a columnist or contribute feature stories to your industry media outlets.
Create and present original seminars.
Speak at industry conferences.
Conduct original research, share the results and add your perspective on the findings.
Record a video. Repurpose your seminar or presentation content in videos for your website or YouTube.
Develop podcasts from your presentations.
Write a book. If you’re truly an expert in your field, writing a book is the ultimate way to demonstrate your knowledge.
Selling your smarts is a smart marketing strategy. Showcasing your expertise is the best way to differentiate your professional services company in a competitive marketplace. By sharing the knowledge and insights you’ve gained from your unique experience, you can position your company as an authoritative, trustworthy and proven resource.

Jean M. Gianfagna is a marketing strategy expert and the founder and president of Gianfagna Strategic Marketing which provides marketing strategy and creative services to leading business-to-business and consumer marketers. Read her blog for more marketing tips at http://www.gianfagnamarketing.com/blog.

DAILY BOOST OF POSITIVITY

boost-truth.gifTRUTH  October 22, 2012
Be true to yourself. Respect for yourself comes from standing on your own two feet and making your own decisions and mistakes. Instead of living or working for someone else's approval, do it for yourself and a sense of accomplishment. Practice honesty with yourself in all you do. Set high standards of performance and conduct for yourself, and live up to them. Even if your ethics and independence make your road to success a little rougher, you'll be stronger for having traveled it on your own.

Sunday, October 21, 2012

Solavei - Bring Your Own Phone (BYOP)

Solavei - Bring Your Own Phone (BYOP):
Get great mobile service at a great price on the phone you already have! If you BYOP (Bring Your Own Phone) to Solavei, it only takes a few minutes to get set up and start enjoying unlimited 4G voice, text and data mobile service for only $49 - or free.

                                        

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7 Ways to Make Customers Love You

Follow these simple rules and you'll have customers buying from you again and again and again.

       
                                                                                                                                                                                                shutterstock images

The greatest compliment anyone can receive in the business world is "I just love working with you."  That's especially true when that compliment comes from customers, because it means that you'll be getting their business time and time again.

Here are the seven rules for getting customers to love working with you, based upon conversations with Jeffrey Gitomer, author of the The Sales Bible and Dr. Earl Taylor, master trainer at Dale Carnegie:

1. Make building the relationship more important than making the sale.

2. Create opportunities for the customer to buy, rather than opportunities for you to sell.

3. Have meaningful conversations and never give a sales pitch.

4. Be curious about the customer as a person and let the friendship evolve from that.

5. Don't try to be a hero who swoops in to solve the customer's problem.

6. Believe in your heart that you and your firm are the best at what you do.

7. Deliver exactly what you promised to deliver, no matter what.

Geoffrey James writes the Sales Source column on Inc.com, the world's most-visited sales-oriented blog. His newly published book is Business to Business Selling: Power Words and Strategies From the World's Top Sales Experts. @Sales_Source

Saturday, October 20, 2012

Why a Home Based Business Makes Dollars and Sense

Keeping it positive BY SIMON REILLY OCTOBER 20, 2012

I see a main part of my vocation as someone who “kicks at the darkness until it bleeds daylight” (to borrow a phrase from Bruce Cockburn’s song “Lovers in a Dangerous Time”). And there are times when I feel like the darkness kicks back.

Adversity is the state in which man most easily becomes acquainted with himself.

—John Wooden

There are days when I feel positive, days when I struggle to stay out of a negative mindset and days when I don’t know how I feel simply because I am overwhelmed by details.

All the adversity I’ve had in my life, all my troubles and obstacles, have strengthened me…You may not realize it when it happens, but a kick in the teeth may be the best thing in the world for you.

—Walt Disney

Our Internet began to slow down to a crawl late one Friday afternoon, which was surprising given our Internet provider had performed an onsite service call just six weeks prior. The onsite service call came after repeated complaints about slow Internet connection going back a year.

When the service technician arrived, I asked, “Do we have the fastest Internet connection available?” I was assured that we did.

I wasn’t relishing the idea of going to work Monday without an Internet connection, so I stopped by our Internet provider’s office on Saturday. Again, I started my conversation with the technician by asking, “Do we have the fastest Internet connection available?”

This time the answer was no. It seems that we had an Internet connection with only 20 megabytes per second. I immediately requested the fastest Internet connection, which is 100 megabytes per second, and our problem was solved.

Instead of allowing myself to get disconnected from my values, positive beliefs and positive feelings by this little challenge, I did my best to stay connected by reciting the affirmation “love, happiness, peace and joy,” an affirmation I have been using first thing every morning for more than five years.

In the past, I would have been an angry, blaming victim and allowed my fear-based ego mind to feel disconnected from outside circumstances. But by staying positive, I was able to solve a long-standing problem to my satisfaction.

Every adversity, every failure, every heartache carries with it the seed on an equal or greater benefit.

—Napoleon Hill

Simon Reilly of Leading Advisor Inc. is a financial advisor coach, speaker and writer. Simon writes a daily blog and can be reached at www.leadingadvisor.com/blog.

Solavei - Are You Ready for Free Mobile Service?

Solavei - Are You Ready for Free Mobile Service?:
Solavei offers unlimited Voice, Text and Data on a nationwide 4G network for only $49/mo. Now check this out -- Sign up for service before 10/31, activate in 30 days, and get the 1st month of service FREE! Bring your own phone & get your SIM card for free — you save $78! And if you sign up 3 people for service by 10/31, you get a 2nd month of service free! This offer ends 10/31- visit www.solavei.com/georgesbay for details!
                                                

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Friday, October 19, 2012

Compensation Plan, Trio Pay, Path Pay, Fast Action Bonus | Solavei

Compensation Plan, Trio Pay, Path Pay, Fast Action Bonus | Solavei:
Did you know you have the opportunity to earn income when you share Solavei with your friends and family? That’s because Solavei believes your word is the most powerful form of advertising and rewards you for sharing Solavei with the people who know and trust you. The more you share, the more you can earn, while friends, family, and others benefit from great mobile service at a great price! For more visit: www.solavei.com/georgesbay
                                            


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Solavei Vision

Solavei Vision:
Solavei offers great mobile service at a great price - UNLIMITED 4G voice, text and data for only $49, or free. You have the opportunity to earn real money when you share Solavei with others. Watch this video for a comprehensive look at the Solavei vision and the benefits of Solavei mobile service and membership.


                                             

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Take Advantage of the Recovering Economy: 5 Tips

Use these five tips to adapt your sales and marketing efforts to the improving U.S. economy.

Founder Silhouette

Evidence is accumulating that (at long last) the United States is emerging from theGreat Recession of 2008Unemployment figures are down and consumer confidence is up and, according to the Brookings Institute, the U.S. is a "bright spot" in the world economy.
Here's how to change your sales and marketing approach to take advantage of these trends:

1. Make your messages more optimistic.

In hard times, buyers are cautious and even paranoid, so what works best are sales and marketing messages that emphasize the negative: avoiding risk, protecting investments, and cost-savings. When things are looking up, buyers resonate with messages that emphasize the positive: innovation, market share and revenue growth. 

2. Develop some strategic opportunities.

It's harder to make sales in a bad economy, so you've probably been focusing almost exclusively on "tactical" sales that will generate short-term revenue. As the economy picks up, you'll want to expand into harder-to-win "strategic" sales that will pay off longer term, like customers in new (to you) industries.

3. Tighten your discounting policies.

A weak economy allows buyers to call the shots, which means that in order to sell you must be flexible in your pricing. In a growing economy, though, buyers are often more concerned with making the best decision rather than the cheapest one. Don't fight a price war when your customers are looking for the highest quality product.

4. Revisit your "dead" accounts.

Chances are that you've got a list of customers who stopped buying from you because they simply didn't have money to spend any longer. Guess what? While they probably aren't rolling in dough, it's likely that money is less tight. This is the perfect time to revisit those accounts to discover if they're ready to renew the relationship.

5. Become an industry "thought leader."

As economic activity accelerates, more "noise" gets into the system. As an increasing number of sellers clamor for the buyer's attention, your challenge is to differentiate yourself to "cut through" that noise. The best way to do this is to communicate a unique and powerful vision of where your industry is headed. 

   Geoffrey James writes the Sales Source column on Inc.com, the world's most-visited sales-oriented blog. His newly published book is Business to Business Selling: Power Words and Strategies From the World's Top Sales Experts@Sales_Source  




DAILY BOOST OF POSITIVITY

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GIVING  October 19, 2012
Start giving more. One of the best ways to build yourself up is to help others. Giving someone else a helping hand is a sure-fire way to feel needed. Every week or month, schedule some volunteer work at a hospital, nursing home, animal shelter, or anywhere else you might be needed. Spend some time helping a friend or neighbor who is ill or has other serious problems. Giving of yourself to others may help you view yourself in a more positive light and gives the people you're helping a chance to let you know just how valuable you are.

Thursday, October 18, 2012

What is Solavei?

What is Solavei?:
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For more info visit: www.solavei.com/georgesbay
                                            
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Unlimited 4G Voice, Text, and Data Cell Phone Plan for $49 | Solavei

Unlimited 4G Voice, Text, and Data Cell Phone Plan for $49 | Solavei:
Want great nationwide 4G mobile service at a great price? With Solavei now you can get UNLIMITED 4G voice, text and data mobile service for $49, or free. Solavei has some great phones to choose from, or you can bring your own phone (BYOP).

                                          

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Mel Robbins: Choose to be Great Suppress your fears to free your life from mediocrity.

                     Mel Robbins: Choose to be Great

*****

Last summer, we banned personal electronics from our family vacation—no laptops, iPods, video games or other devices. Instead we played cards, read books and watched the Olympics.

The first book on my list was Ayn Rand’s Atlas Shrugged, which I’d read for college years ago. I wanted to reread the 1957 novel because it was being discussed as the presidential race heated up in August. The book contends that when a government regulates every aspect of your life and business, mediocrity sets in.

The funny thing is, as I revisited Atlas Shrugged, I kept drawing parallels between excessive government regulation and excessive personal regulation. Government laws control and regulate behavior just as you use fear to regulate yourself. To be great, you have to let go.

One night on vacation, we watched the Olympic finals in men’s diving on TV. Our mesmerized 7-year-old, Oakley, declared, “Tomorrow I’m going to do a back flip!” He does them on our trampoline at home, so I figured this would be a cinch. The next morning, Oakley and his college-bound cousin Peter (a trick skier and diver) headed to the pool. Peter was going to teach Oakley to do that back flip.

They started on the side of the pool, rolling backward off the edge (like a ball) and into the water about a dozen times. Next they did a back flop and then a back dive. Once Oakley had the back dive perfected off the side, Peter moved him up to the diving board to repeat the progression. After about 90 minutes and many back dives, Oakley was ready. Peter gave a final demonstration: “You just have to let go and do it, Oak,” and he swung his arms into the air, shouted “look for the water,” launched himself off the board and landed feet-first in the pool.

Then the 4-foot Oakley got in position on the board: on his toes, knees bent, arms back, head up. He smiled. But after a few seconds, he said, “I can’t do it. I’m too little.”

A few years back, I remember consoling Oak because he was too short for certain rides at an amusement park. Using rulers to measure, park personnel regulate the rides to ensure safety. But now Oakley was regulating himself. His fear controlled his behavior. He felt bad that he stopped himself, choosing safe mediocrity instead of risking greatness.

We all do it. I chose mediocrity when I told myself I was too hot and too tired to keep climbing the Sleeping Bear sand dunes—and I turned back with the peak in sight. I regulated myself.

The key is to recognize when you’re choosing mediocrity. You have free will. You can choose what you do for a living. You can choose how you react to life’s obstacles. You can choose to push through your fear instead of regulating yourself unnecessarily.

Here’s a challenge: Today, notice how often you use fear to control your behavior. Notice how you choose to be mediocre instead of great. Then try this: Don’t start another project; finish one you’ve blown off. Don’t stop yourself; push yourself forward.

It might be hard to perfect a back flip or climb a sand dune, but you are the only thing stopping yourself. Choose not to be mediocre. Choose to be great.

DAILY BOOST OF POSITIVITY

boost-victories.gifVICTORIES  October 18, 2012
Make a list of your past successes. Your list doesn't have to consist of only monumental accomplishments. Include such "minor" victories as learning to skate, graduating from high school, or reaching a sales goal. If your list is long, good for you. If not, focus on how much you can improve. Review your list often, and as you do, close your eyes and remember the satisfaction and joy you felt with each accomplishment. Remember the special abilities, dedication, and effort required to achieve each success, and remind yourself that you earned and deserved each one.

Wednesday, October 17, 2012

Compensation Plan, Trio Pay, Path Pay, Fast Action Bonus | Solavei

Compensation Plan, Trio Pay, Path Pay, Fast Action Bonus | Solavei
                            

16 Ways To Get Noticed By Your Network by PAUL CASTAIN on OCTOBER 16, 2012

                                
How does one stand out in a sea of networking contacts?


Funny you should ask . . .

1)    Get on a committee at your local chamber with the goal of eventually chairing that committee. Doing so makes you a “go to” person which dramatically increases your visibility

2)    Show up consistently in any of the networking venues you embrace. Doing so gives you that “familiar face” vibe which obviously increases visibility.

3)    Your status updates: You should be updating your status updates daily. No need for boring play by play. Consider useful articles, websites, resources, quotes, a link to your blog and even (dare I say) something that makes someone else in your network look like a rock star!

4)    Comment on other people’s status updates. A wise balding Jedi once said “Everyone has a story and wants to be heard” Be the friendly voice in the crowd that acknowledges that!

5)    Assume the role of “matchmaker” to people in your network. If you do this, you put yourself at the center of mucho relationships which in turn makes you more (wait for it) . . . VISIBLE! Actually, it makes you downright freak’n valuable! Ponder that, muchacho!

6)    Increase your visibility by moving all connections to additional networking venues. Example: If you network with someone in the conventional sense, why not increase your exposure by inviting them to connect on Linkedin, Twitter etc.

7)    Have an idea that you offer to a prospect or connection with no strings attached. When was the last time you got an “I was thinking of you and wanted to offer you this idea” message from someone? That’s my point . . . nice way to gain visibility because nobody does it!

8)    Take a look at your prospecting process and then answer this question “In what ways can I be more creative?” Since people need creative solutions to their challenges, demonstrating your creativity will help you stand out!

9)    Start your own networking group that targets the audience where you need to demonstrate your expertise. This can be done in conventional networking  or in a social networking venue like I did with my Linkedin Group. That group represents a community where I can demonstrate my expertise regularly!

10)  Move all virtual relationships to real time. Set a goal of at least 3-5 per week. This will help you increase visibility big time, because most people leave their connections on a computer screen! Get your free report on how to do this by clicking here!

11)  Keep in touch after someone tells you “No”. Continue to provide them with resources and the occasional idea. You’ll score points for being a good sport and gain serious visibility because most view this as a “Door slammed shut for all eternity”

12)  Email your entire network every 6-8 weeks with a no strings attached, non salesy resource.

13)  Each day, find a way to make at least one person in your network look like a rock star.

14)  Get in the habit of encouraging people. People gravitate towards people who make them feel good about themselves

15)  Radiate an aura of giving unconditionally . . . without a scorecard. Not enough people doing this = you standing out big time!

16)  When someone takes the time to have a conversation with you on a prospecting call, get in the habit of sending a good, old fashioned “Thank You” card. Nobody does it, so you get to be more visible!

Your turn . . .

How do you stand out and get noticed by your network?

I am Solavei

                 I am Solavei:


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Size doesn’t matter (online) BY KELLEY ROBERTSON OCTOBER 15, 2012 •

The proliferation of social media websites has changed the sales world, for better or for worse. In many ways it’s great, because we have the opportunity to connect with so many more people than we used to. Unfortunately, too many people fall into the “numbers” trap, concerning themselves with such things as:

How many Twitter followers can I get?
How many people can I connect with on LinkedIn?
How many “likes” does my Facebook page have?
How many views do I have on my YouTube channel?
How many re-tweets do my blog posts get?
How many comments do my blog posts generate?
Some people collect followers (and numbers) and display them like trophies, and I have to admit, I too have been seduced by these metrics from time to time.

Size doesn’t matter. Many people who sell a product or service mistakenly believe that the larger their network, the more successful they will be. You can have tens of thousands of followers on Twitter or be connected to hundreds (or thousands) of people on LinkedIn. But those numbers don’t necessarily translate into sales. Just because you have a large network doesn’t mean you will achieve your sales goals.

A friend of mine has a substantial number of followers on Twitter. But he recently admitted that he works the system in order to attract these followers. His efforts have not resulted in an increase in sales, and he doesn’t believe Twitter is an effective way to generate sales leads.

I know many people who use services to attract new followers, inflate their numbers and expand their network. The problem is that their followers are not necessarily interested in what they have to say, nor are they likely to generate a high-value leads.

The truth is that the number of followers, likes, comments and views you have means nothing. What really counts is how you are using that network. Like any network, you have to deploy it in the service of your aims. Your network does not hold value until you tap into it—strategically.

You need to have specific goals and reasons for connecting with people that go beyond amassing sheer numbers. Otherwise, you are simply wasting your time.

Kelley RobertsonKelley Robertson
Kelley Robertson helps sales professionals master their sales conversations so they can win more business at higher profits. Get a free copy of “100 Ways to Increase Your Sales” and “Sales Blunders That Cost You Money” at http://www.Fearless-Selling.ca.

DAILY BOOST OF POSITIVITY

boost-worth.gifWORTH  October 17, 2012
Stop putting yourself down. Every time the little voice inside you says something negative about your ability, your appearance, or any other aspect of your life, it reinforces feelings of low self-worth. Instead of dwelling on what you can't do or what you don't have, make the most of your assets. When you stop kicking yourself long enough to focus on the positive, you might find that you have a lot more going for you than you thought. Accept all compliments with "thank you." If you often respond to compliments with, "Oh, it was nothing," or "I just got lucky," you send yourself a message that says you aren't worthy of praise. Recognize that your effort and abilities play a part in the good things that happen to you, and tell yourself that you deserve your success.

Monday, October 15, 2012

Customer service: A winning platform BY SHEP HYKEN OCTOBER 13, 2012

The U.S. economy is still sputtering, but fortunately there is a solution that is guaranteed to turn things around. It is not a solution that depends on any political movement, party or candidate. It’s a solution we must implement in the marketplace, one customer at a time. Here’s how it works:
  • When you treat customers right, they come back and they tell others.
  • When other people learn how good you are, they become customers, too.
  • Keep repeating the process, gaining new customers and treating them right.
  • Eventually, with the increase in customers, your company will have to hire more people.
  • When more people have jobs, more people spend money, and the economy gets stronger.
That’s the power of customer service. Just treat the customer right and, yes, you can help save the U.S. economy. Various studies help explain how it works:
  • Repeat customers spend 33 percent more than new customers.
  • A 10-percent increase in customer retention levels can result in a 30-percent increase in the value of a company.
  • Dissatisfied customers whose complaints are addressed are more likely to remain loyal than other customers.
  • Companies with the highest level of customer satisfaction achieve the strongest sales growth, while those with low customer satisfaction suffer declining sales.
  • Two-thirds of customers say they are willing to spend more with a company that provides excellent customer service.
Think of the impact a loyal customer brings to the bottom line of your business. Loyalty is an opportunity to grow your business—and the U.S. economy.
Let’s end with a quote from James C. Penney, the legendary founder of the J.C. Penney stores:
“It is the service we are not obliged to give that people value the most.”
And it is the service we are not obliged to give that can lift the larger economy. It all starts with customer service.

Shep Hyken is a professional speaker and best-selling author. For more information on Shep’s speaking presentations, call             314-692-2200      , email shep@hyken.com or go to www.hyken.com.

DAILY BOOST OF POSITIVITY

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RESISTANCE  October 15, 2012
The art of success lies in the power of resistance. It is this power that creates relationships where strangers once existed, as people are naturally resistant to both change and dealing with people they don't know well. Sales professionals must overcome this with resistance to the status quo. If you want the kind of job in which you merely obey the rules and follow the crowd, there's little opportunity for you in sales. A resister goes against the grain and asks, "What opportunities can I create for myself and other people today? Where can I take some positive action that provides value?"

Monday, October 1, 2012

DAILY BOOST OF POSITIVITY

boost-assumptions.gifASSUMPTIONS  October 1, 2012
We all make assumptions, especially in our close relationships. We assume the people we value most will make good on their promises, be available in a crisis, and generally support us no matter what. The problem with assumptions is that things are left unsaid, and when important sentiments of appreciation, love, and respect are left unsaid, resentments or misunderstandings can start to build. The ability to make assumptions is the gift of a strong and healthy relationship, but don't overlook opportunities to communicate gratitude and appreciation. That is the way we take care of our relationships and keep them strong and healthy.

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