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I'm a Sales & Marketing professional with 25+ years experience - emphasis in the insurance industry, networking & social media marketing.
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Wednesday, October 31, 2012
I'm excited about Solavei - UNLIMITED 4G voice, text and data for $49, or free. You have the opportunity to earn real money when you share Solavei with others. Message me and I'll tell you how.
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About 15 years ago, I created the direct-to-business owners postcard marketing industry, giving small businesses across the country access to the marketing advice and technology that big-time ad agencies were hoarding.
Today, I am proud to announce that PostcardMania is about to change the industry (and the way you market) once again!
Introducing Direct Mail 2.0!
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Tuesday, October 30, 2012
Monday, October 29, 2012
Saturday, October 27, 2012
Building a Successful Google Campaign from Scratch BY PERRY MARSHALL AND BRYAN TODD | August 7, 2012
In their book, The Ultimate Guide to Google AdWords, 3rd Edition, authors Perry Marshall and Bryan Todd lay out the fundamentals of Google's pay-per-click advertising system and detail how businesses can build campaigns to increase search engine visibility, capture clicks and increase sales. In this edited excerpt, Marshall and Todd discuss how to determine which keywords can attract the highest number of potential customers.
What keywords will you use to reach your market? Answering that question the right way can spell the difference between your Google ad campaign's success and failure. Ultimately you're out to hunt down the top one or two keywords that will bring you the most paying customers, and tweak your entire sales process around that. That's what the most successful advertisers we know are doing now.
AdWords displays related sponsored listings along with unpaid listings that result from a Google search. One of its huge advantages is that it links you with people who are already sold on the concept that you are promoting. You don't have to talk them into anything -- they're already on Google looking for what you've got. You just need to figure out the keywords they use to describe what you offer so that you can connect with them.
To answer this question, you need to describe what you're promoting as clearly as possible -- and identify who wants to buy it, in other words, your ideal customer. Here are four tips that can help you get started building your own Google ad campaign.
1. Define your perfect customer. We recommend that you stop right now, pull out a piece of paper and write down a one-sentence description of your ultimate money-in-hand-and-ready-to-buy paying customer.
Those are the people who already know something about the type of product (or information) you sell or the service you offer. These people probably don't know about you, but they do know about your product. Often they have an immediate problem and have decided to go online looking for a solution. They may have already made up their mind about how they want to solve the problem. Now they're searching Google, trying to locate the product that fits their solution and then buy it.
Your description may look like one of these:
My best prospect is someone who already believes in non-pharmaceutical and natural remedies for migraines and is searching for the best one to buy.
My best prospect is someone who has already made up his or her mind to buy pottery via the web.
My best prospect already knows that pay-per-click management services exist and is proactively searching to hire one.
Keep your customer description in front of you as you go through the keyword search process.
2. Identify the keywords that potential customers are using to search for your products and services. Head to Google's keyword tool and enter some phrases that you think reflect customers who are in that mind-set.
Let's take the migraine example. A starter idea would be "natural migraine remedies," because that would seem to specify people who are looking for a "natural solution," something for "migraines" as opposed to more general issues, and "remedies" as opposed to facts or data or information.
Related: 5 Common SEO Mistakes and How to Avoid Them
Based on that search, Google gives a decent-sized list of keywords. We can now go through the list keyword by keyword and compare each to our written customer description, choose the keywords we feel are a fit and ignore the ones that aren't. You may end up with no more than one to two dozen keywords. That's perfectly fine.
3. Determine the number of people searching on those keywords. For your one to two dozen keywords, you can go with what Google's keyword tool has already told you. Or you can take each one and do a further keyword tool search on it and add in totals from other variations that you believe would fully match your written customer description. Consider search volume when choosing your top keyword or keywords.
4. Determine how much money advertisers are making off a keyword. You can judge this by how much the keyword costs. You're looking for the keywords where the money is. The market has its own way of answering this. The maximum cost per click that people pay represents the upper limit of the money available in that market.
Head over to Google's traffic estimator to find this out. You can collect as many relevant keywords as you want, and then make an educated comparison to find the best fit for your customer profile. You're off to a great start when you've got 6 to 12 tightly matched groups of keywords. Ultimately, you're best off with a one, single bull's-eye keyword.
The most important thing to know about a Google campaign is that it's not a single technique or something that you set up once and forget about. The real power in Google AdWords comes from logging in every few days and making constant refinements that increase your traffic, two, five or even 10 times. The number of visitors grows even while your cost-per-click declines over time.
Perry Marshall and Bryan Todd are the authors of The Ultimate Guide to Google AdWords, 3rd Edition, published by Entrepreneur Press in 2012. Marshall is the founder of Perry S. Marshall & Associates, a Chicago-based company that consults with online and brick-and-mortar companies on generating sales leads and web traffic, and maximizing advertising results. Todd is an international marketing consultant and Google AdWords specialist based in Lincoln, Neb.
Friday, October 26, 2012
Thursday, October 25, 2012
Solavei offers unlimited Voice, Text and Data on a nationwide 4G network for only $49/mo. Now check this out -- Sign up for service before 10/31, activate in 30 days, and get the 1st month of service FREE! Bring your own phone & get your SIM card for free — you save $78! And if you sign up 3 people for service by 10/31, you get a 2nd month of service free! This offer ends 10/31-
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Spend a few minutes a day on these simple activities and you can double or triple your win rate.
Wednesday, October 24, 2012
A closer look at Solavei, aka the pre-paid wireless service that pays you to refer your friends | Android and Me
Monday, October 22, 2012
Solavei offers great mobile service at a great price - UNLIMITED 4G voice, text and data for only $49, or free. You have the opportunity to earn real money when you share Solavei with others. Watch this brief video to learn more about Solavei.
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Sunday, October 21, 2012
Get great mobile service at a great price on the phone you already have! If you BYOP (Bring Your Own Phone) to Solavei, it only takes a few minutes to get set up and start enjoying unlimited 4G voice, text and data mobile service for only $49 - or free.
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Follow these simple rules and you'll have customers buying from you again and again and again.
Saturday, October 20, 2012
Solavei offers unlimited Voice, Text and Data on a nationwide 4G network for only $49/mo. Now check this out -- Sign up for service before 10/31, activate in 30 days, and get the 1st month of service FREE! Bring your own phone & get your SIM card for free — you save $78! And if you sign up 3 people for service by 10/31, you get a 2nd month of service free! This offer ends 10/31- visit www.solavei.com/georgesbay for details!
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Friday, October 19, 2012
Did you know you have the opportunity to earn income when you share Solavei with your friends and family? That’s because Solavei believes your word is the most powerful form of advertising and rewards you for sharing Solavei with the people who know and trust you. The more you share, the more you can earn, while friends, family, and others benefit from great mobile service at a great price! For more visit: www.solavei.com/georgesbay
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Solavei offers great mobile service at a great price - UNLIMITED 4G voice, text and data for only $49, or free. You have the opportunity to earn real money when you share Solavei with others. Watch this video for a comprehensive look at the Solavei vision and the benefits of Solavei mobile service and membership.
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1. Make your messages more optimistic.
2. Develop some strategic opportunities.
3. Tighten your discounting policies.
4. Revisit your "dead" accounts.
5. Become an industry "thought leader."As economic activity accelerates, more "noise" gets into the system. As an increasing number of sellers clamor for the buyer's attention, your challenge is to differentiate yourself to "cut through" that noise. The best way to do this is to communicate a unique and powerful vision of where your industry is headed.
Geoffrey James writes the Sales Source column on Inc.com, the world's most-visited sales-oriented blog. His newly published book is Business to Business Selling: Power Words and Strategies From the World's Top Sales Experts. @Sales_Source
Thursday, October 18, 2012
Solavei offers great mobile service at a great price - UNLIMITED 4G voice, text and data for only $49, or free. You have the opportunity to earn real money when you share Solavei with others. Watch this video for an introduction to the benefits of Solavei mobile service and membership.
For more info visit: www.solavei.com/georgesbay
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Want great nationwide 4G mobile service at a great price? With Solavei now you can get UNLIMITED 4G voice, text and data mobile service for $49, or free. Solavei has some great phones to choose from, or you can bring your own phone (BYOP).
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Last summer, we banned personal electronics from our family vacation—no laptops, iPods, video games or other devices. Instead we played cards, read books and watched the Olympics.
The first book on my list was Ayn Rand’s Atlas Shrugged, which I’d read for college years ago. I wanted to reread the 1957 novel because it was being discussed as the presidential race heated up in August. The book contends that when a government regulates every aspect of your life and business, mediocrity sets in.
The funny thing is, as I revisited Atlas Shrugged, I kept drawing parallels between excessive government regulation and excessive personal regulation. Government laws control and regulate behavior just as you use fear to regulate yourself. To be great, you have to let go.
One night on vacation, we watched the Olympic finals in men’s diving on TV. Our mesmerized 7-year-old, Oakley, declared, “Tomorrow I’m going to do a back flip!” He does them on our trampoline at home, so I figured this would be a cinch. The next morning, Oakley and his college-bound cousin Peter (a trick skier and diver) headed to the pool. Peter was going to teach Oakley to do that back flip.
They started on the side of the pool, rolling backward off the edge (like a ball) and into the water about a dozen times. Next they did a back flop and then a back dive. Once Oakley had the back dive perfected off the side, Peter moved him up to the diving board to repeat the progression. After about 90 minutes and many back dives, Oakley was ready. Peter gave a final demonstration: “You just have to let go and do it, Oak,” and he swung his arms into the air, shouted “look for the water,” launched himself off the board and landed feet-first in the pool.
Then the 4-foot Oakley got in position on the board: on his toes, knees bent, arms back, head up. He smiled. But after a few seconds, he said, “I can’t do it. I’m too little.”
A few years back, I remember consoling Oak because he was too short for certain rides at an amusement park. Using rulers to measure, park personnel regulate the rides to ensure safety. But now Oakley was regulating himself. His fear controlled his behavior. He felt bad that he stopped himself, choosing safe mediocrity instead of risking greatness.
We all do it. I chose mediocrity when I told myself I was too hot and too tired to keep climbing the Sleeping Bear sand dunes—and I turned back with the peak in sight. I regulated myself.
The key is to recognize when you’re choosing mediocrity. You have free will. You can choose what you do for a living. You can choose how you react to life’s obstacles. You can choose to push through your fear instead of regulating yourself unnecessarily.
Here’s a challenge: Today, notice how often you use fear to control your behavior. Notice how you choose to be mediocre instead of great. Then try this: Don’t start another project; finish one you’ve blown off. Don’t stop yourself; push yourself forward.
It might be hard to perfect a back flip or climb a sand dune, but you are the only thing stopping yourself. Choose not to be mediocre. Choose to be great.
Wednesday, October 17, 2012
How does one stand out in a sea of networking contacts?
Funny you should ask . . .
1) Get on a committee at your local chamber with the goal of eventually chairing that committee. Doing so makes you a “go to” person which dramatically increases your visibility
2) Show up consistently in any of the networking venues you embrace. Doing so gives you that “familiar face” vibe which obviously increases visibility.
3) Your status updates: You should be updating your status updates daily. No need for boring play by play. Consider useful articles, websites, resources, quotes, a link to your blog and even (dare I say) something that makes someone else in your network look like a rock star!
4) Comment on other people’s status updates. A wise balding Jedi once said “Everyone has a story and wants to be heard” Be the friendly voice in the crowd that acknowledges that!
5) Assume the role of “matchmaker” to people in your network. If you do this, you put yourself at the center of mucho relationships which in turn makes you more (wait for it) . . . VISIBLE! Actually, it makes you downright freak’n valuable! Ponder that, muchacho!
6) Increase your visibility by moving all connections to additional networking venues. Example: If you network with someone in the conventional sense, why not increase your exposure by inviting them to connect on Linkedin, Twitter etc.
7) Have an idea that you offer to a prospect or connection with no strings attached. When was the last time you got an “I was thinking of you and wanted to offer you this idea” message from someone? That’s my point . . . nice way to gain visibility because nobody does it!
8) Take a look at your prospecting process and then answer this question “In what ways can I be more creative?” Since people need creative solutions to their challenges, demonstrating your creativity will help you stand out!
9) Start your own networking group that targets the audience where you need to demonstrate your expertise. This can be done in conventional networking or in a social networking venue like I did with my Linkedin Group. That group represents a community where I can demonstrate my expertise regularly!
10) Move all virtual relationships to real time. Set a goal of at least 3-5 per week. This will help you increase visibility big time, because most people leave their connections on a computer screen! Get your free report on how to do this by clicking here!
11) Keep in touch after someone tells you “No”. Continue to provide them with resources and the occasional idea. You’ll score points for being a good sport and gain serious visibility because most view this as a “Door slammed shut for all eternity”
12) Email your entire network every 6-8 weeks with a no strings attached, non salesy resource.
13) Each day, find a way to make at least one person in your network look like a rock star.
14) Get in the habit of encouraging people. People gravitate towards people who make them feel good about themselves
15) Radiate an aura of giving unconditionally . . . without a scorecard. Not enough people doing this = you standing out big time!
16) When someone takes the time to have a conversation with you on a prospecting call, get in the habit of sending a good, old fashioned “Thank You” card. Nobody does it, so you get to be more visible!
Your turn . . .
How do you stand out and get noticed by your network?
Tuesday, October 16, 2012
Monday, October 15, 2012