A video from Breckenridge Brewery highlights the beer's "Gravity Activated Pouring."
- Visual and viral: Hosting video on a website, or at the very least posting it to YouTube, is easy to do. Barriers to entry are low; homegrown videos compete against slick, highly commercial ones.
- Budget-friendly: Technology has also slashed the cost of homegrown humor. Videos can be made with hand-held cameras and light editing software; photos and podcasts can be captured by a phone.