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Saturday, March 17, 2012

St. Patrick's Day 2012: Saturday Holiday A Boon For Bars And Retailers

Saint Patricks Day 2012
First Posted: 03/13/2012 1:46 pm Updated: 03/13/2012 2:05 pm

Saint Patrick's Day falls on a Saturday this year, which means you might be spending more money on festivities than you would if the holiday were on a weekday.
Fifty four percent of all Americans will be celebratingSt. Patrick's Day this year, according to a National Retail Federation survey, a record number in the survey's nine year existence.
This number is already greater than the number who celebrated last year when St. Patrick's day was on a Thursday. In 2010, when Saint Patrick's day was on a Wednesday, only 45.2 percent of people surveyed planned to celebrate the holiday.
Celebrating the day will likely entail spending money, though St. Patrick's Day is far from the most expensive holiday for consumers. The average American will spend $35 on Saturday, which is far less than the $59.33 we shelled out for the Super Bowl. Nationwide, we'll spend $4.6 billion on St. Patrick's Day, according to the NRF.
The most popular form of celebration will be wearing green, with 82.2 percent doing so. Next comes partying, with 19.1 percent planning to attend a private party and 28.2 percent saying they will go to an event at a bar or restaurant. Nearly half of Americans who celebrate the holiday are planning to attend a party.
Hopefully this won't mean waking up on Sunday with a face as green as last night's beers.
A tip: if you're going to spend money on Saint Patrick's Day garb this year, avoid t-shirts that mention the Irish. Earlier this month, the "Irish I Were Drunk" t-shirts currently on sale at Urban Outfitters came under fire, provoking outraged letters and editorials from Irish-American groups. Wearing one out of the house might just get you the pinch you're trying to avoid.

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