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Wednesday, November 30, 2011
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By KIM SEVERSON
Published: November 25, 2011
Saturday, November 26, 2011
CRIME SCENE Last Chance, Visitor: Leave the Cake With the File in It Right Here By MICHAEL WILSON Published: November 25, 2011
Ángel Franco/The New York Times
A version of this article appeared in print on November 26, 2011, on page A14 of the New York edition with the headline: Last Chance, Visitor: Leave the Cake With the File in It
The beauty of moonlighting with a startup is that it lets you test a business idea without jeopardizing your financial well-being, says Pamela Slim, and author ofEscape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur.
Bootstrapping a business is not without its challenges. Besides the long hours and the strain on personal relationships, it can be tricky to split one's creative juices between two professional pursuits.
How will you know when to quit your day job? Author Slim advises that once you've tested your idea in the real world and know there's a market for it, you should set specific, tangible metrics.